Cheil PengTai is a member of the Cheil Worldwide network. We are a digital marketing services company established in 2000, and our offices have expanded to include over 1000 professionals, ranging from consultants, interactive creative personnel, and website and network engineers, to marketing training specialists. Cheil PengTai currently operates in six cities (Beijing, Shanghai, Guangzhou, Hong Kong, Taiwan, and Seoul) and our company has created a market research network that covers 35 major cities. We are able to provide a full range of global EFDM (End-to-end Fully Digitalized Marketing) and point-to-point digital marketing services for our partners.
For the past 15 years, Cheil PengTai has pioneered optimal digital marketing solutions for Chinese customers across different sectors. Since 2008, Cheil PengTai has been recognized as the “Best Agency” by authorities in the advertising industry.
TBO (Think, Build, Operate) - based digital marketing
offerings for EFDM from strategy and branding to sales.
Marketing Insight & Strategy Consulting
Market Research/Marketing Consulting for Strategy Development
Deep insight into the Chinese market with experience in over 850 projects
Provide full marketing research and consulting services. We conduct market research for our clients and help them develop business strategies, including new market entry strategy, business model development, sales-up/turn around strategy, and auditing.
Conduct online and in-person consumer surveys. Our digital consumer surveys employ QRS and SMA. Perform detailed benchmarking of competitor’s strategic position, organization structure, and value chain.
Establish strategies for target consumers and offerings, distribution, and marketing. Our Chinese market entry analysis is based on a rigorous analysis of process planning, infrastructure and organization of each link in the value chain. We define clear objectives by having perspectives of marketability and business viability and help our partners to execute them.
Deploy apps and develop systems to diagnose and evaluate the status of their operations, including store and manpower management. Our mobile on-site inspection tool, for example, helps our partners improve their data entry and processing capabilities.
Propose various distribution, sales, and marketing approaches to increase sales following successful market entry. Present a new strategic direction for our partners engaged in business transition.
Consult using digital solution technologies.
Full Line-up of Digital Marketing Services
Web and Mobile Platforms, Campaigns, Social Networking Service, Media Service, and Mobile App Business
Build web and mobile presence for local and multinational corporations, as well as governments; Web operations from content-creation and hosting government; Web operation - Contents and Hosting
Online Marketing and Public Relations, including Banner / Rich media; Media buying combined purchase / Search Engine Optimization and Word-Of-Mouth Marketing; Online Reputation Management and Promotion / Social Network Services Marketing (Operation and Content-Creation)
Earned Media Operations - Portals, Verticals, and Videos; Owned Media Operations – Digital Signage, O2O Solution, Adhub (Mobile Ad Platform), SNS based Mobile Apps
ChatOn Marketing (Ad-Hub, MMP etc.), B2B Marketing Apps (System applied, branded Apps), B2C Marketing Apps (Apps based on AR, LBS, QR, RFID)
Online Sales & Operation Service
e-Commerce Total Solution Provider
Unique Combination of B2B2C, B2C, B2E Services. Provides Shopping Mall Development and Operations, Customer Service, Storage & Delivery, and Marketing Services for the product lines.
Build web and mobile presence for - Local and Multinational corporations, as well as governments; Web operations from content-creation to hosting government; Web operation - Contents and Hosting
Work with manufacturers of digital products and home appliance, provide network-based service to consumers; our online channel coverage exceeds 90%
Pioneer in a new retail model, which focuses on company staff. Help expanding sales volume while providing benefits to employees and improving loyalty.
Cheil PengTai enables partners to achieve their strategic objectives by providing them with accurate and insightful analysis of the ever-changing Chinese market environment. We take pride in our deep analysis of data, exclusive insight, and execution capabilities.
“Sincerity” and “Best Quality Service” are our core values. Our consulting teams constantly push themselves to offer more professional and competitive services for our partners.